Privacy Policy

At Eraya (accessible from https://erayafashion.com), protecting the privacy and personal data of our visitors and valued customers is one of our highest priorities. This Privacy Policy document outlines the types of personal information that is collected and recorded by Eraya and how we use, safeguard, and respect it.

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

1. Intellectual Property & Trademark Protection

The Eraya brand name, brand design, wordmarks, and official logo are proprietary intellectual property and are legally registered/patented under applicable trademark laws.

All visual assets, logos, brand graphics, product photography, text content, and site design on this platform belong exclusively to Eraya.
Unauthorized copying, reproduction, distribution, modification, or display of our registered logo or content without explicit written consent from Eraya is strictly prohibited and subject to legal action.

2. Information We Collect

When you visit our site, browse our collections, or make a purchase, we collect certain information necessary to provide a smooth shopping experience.

A. Personal Identification Data

When you create an account, place an order, or contact customer support, we may collect:

Identity Data: Full Name.
Contact Data: Email address, mobile phone number, and WhatsApp number.
Shipping & Billing Data: Delivery address, postal code, city, state, and country.

B. Transaction & Payment Data

All online transactions are processed securely through our trusted payment gateway partner, Razorpay.
Eraya does NOT store or process your sensitive financial data (such as credit/debit card numbers, CVV codes, bank account credentials, or UPI PINs) on our servers. All payment data is handled in accordance with bank-grade security and PCI-DSS standards by Razorpay.

C. Technical & Browsing Data

We automatically collect certain non-personal information when you navigate our site:

IP addresses, browser types, Internet Service Provider (ISP), date/time stamps, referring/exit pages, and device operating systems.

3. How We Use Your Information

We use the information we collect in the following ways:

Order Processing: To process, fulfill, ship, and communicate updates regarding your orders of Chikankari suits, sarees, and kurtas.
Customer Support: To assist you with inquiries, sizing guidance, and technical troubleshooting via email or WhatsApp.
Site Optimization: To analyze browsing trends, improve website layout, and optimize checkout flows.
Marketing Communications: With your explicit permission, to notify you about new collection launches, seasonal sales, or special promotions. You can opt out at any time.

4. Cookies & Web Beacons

Like any other e-commerce website, Eraya uses “cookies”. Cookies are small text files stored on your device that help us:

Remember items in your shopping cart across sessions.
Understand your preferences based on previous or current site activity.
Deliver a personalized browsing experience.

You can choose to disable cookies through your individual browser options. However, disabling cookies may limit your ability to use certain features (like maintaining items in your cart).

5. Third-Party Service Providers

We do not sell, trade, or rent your personal identification information to third parties. We share data only with essential service providers who enable us to run our business smoothly:

Courier & Logistics Partners: (e.g., Indian Postal Service) to deliver your purchases to your address.
Payment Gateways: (Razorpay) to verify and process online payments safely.
Hosting & Platform Services: Hostinger and WordPress/WooCommerce infrastructure to maintain site uptime and database security.

All third-party partners are strictly required to maintain the confidentiality of your information and are prohibited from using it for any purpose other than providing services to Eraya.

6. Data Security

We implement robust administrative, technical, and physical security measures to protect your personal information:

Our website uses SSL (Secure Sockets Layer) Encryption to safeguard data transmitted between your browser and our servers.
Database access is restricted strictly to authorized personnel handling fulfillment and support.

7. Children’s Privacy

Eraya does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you believe your child provided this kind of information on our website, we strongly encourage you to contact us immediately, and we will promptly remove such information from our records.

8. Contact Us

If you have additional questions or require more information about our Privacy Policy or data security practices, please do not hesitate to reach out to us:

Email: support@erayafashion.com
Official Address:
Eraya
C-13, Aravali Marg, Indira Nagar,
Lucknow, Uttar Pradesh – 226016, India